About us

Since its launch in 2016, Acaboom has been on a mission to help agents enjoy more instructions at the right fee. We offer a market appraisal toolkit, but it’s not just our innovative tech that makes leading agents choose to work with us. We’re dedicated to providing the very best service for clients, have a reputation for excellence – and we’re a friendly bunch to work with too!

So if you’re looking for an incredible piece of prop-tech that will enhance your conversions and instructions – and you’d also like to work with a great team who care about your business –  look no further than Acaboom!

The Acaboom Team

Our team

Brian Farrell Brian Farrell

Brian Farrell

MD and Founder

Brian is the founder and MD of Acaboom and developed the concept after years in the prop tech sector from his experience when he was an agent himself.) Brian manages the whole business, all while being gently ribbed by the team - in fact, we had a stuffed miniature of him made up!

Suzanna Mavity Suzanna Mavity

Suzanna Mavity

Sales Director

Suzanna is an expert in property and a bigger expert on Acaboom. As well as being a property whizz, Suzanna has the biggest heart. When she's not raising thousands for charity, she's taking in another new animal to add to her menagerie!

Emily Royal Emily Royal

Emily Royal

Key Accounts Manager

Emily is our Key Accounts Manager and is unbeatable in her skills at ensuring every client is thrilled with Acaboom. Into her Japanese supercars, Emily can often be found at car shows in her spare time. When she's not at work you'll find her reading - her collection in her home is vast enough to officially be a library.

Beth Jepson Beth Jepson

Beth Jepson

Senior Project Manager

Beth is the friendly face and master of ideas behind our amazing client designs. As an experienced video creator (she's had accolades from Stephen Fry!) Beth is the best person to sound out on getting the look and feel of anything absolutely perfect.

Daniel Reid Daniel Reid

Daniel Reid

Head of Customer Support and Operations

Daniel works hard to ensure our customers get the very best from Acaboom. His feedback is off the charts - and if you speak to him, you'll see why! Service with a smile, personified.

Kasia Sekula Kasia Sekula

Kasia Sekula

Project Manager

The perfect project manager is cool under pressure, creative and friendly. We have all of this and more in Kasia! She's well known for ensuring clients get so much from Acaboom, with designs delivered on time and well beyond expectations.

Pavle Stojanovic Pavle Stojanovic

Pavle Stojanovic

Support Analyst

Pavle (pronounced Pav-lay) Stojanovic does a stand-out job. A straight-talking, much-appreciated team member who has become an Acaboom expert, he always gets us laughing in team meetings! You'll hear back from him if you ever have a technical issue.

Liam Franks Liam Franks

Liam Franks

Support Analyst

Liam supports our customers on all their technical needs and is known for his super speedy responses. He gets involved with a range of areas across Acaboom and is an expert on our product and how it works.

Nan Snyman Nan Snyman

Nan Snyman

Finance Manager

Nan is the friendly face behind all things money and payments and with her wizardry, we know that everything from direct debits to payments in our business are all running perfectly.

Rhianna Price Rhianna Price

Rhianna Price

Admin Support

Rhianna helps Acaboom run smoothly in so many areas, and we aren't sure there is anything she couldn't turn her hand to! Supporting clients, internal teams and being our go-to for so many tasks.

Tim Southall Tim Southall

Tim Southall

Support Analyst

If you ever have an issue or a question on anything to do with Acaboom, Tim will be there on the double, and that's why our customers love Tim helping them out.

Elaine Keep Elaine Keep

Elaine Keep

Marketing Lead

Elaine is our resident 'word bird' ensuring that agents know about Acaboom through our range of marketing activities. You'll speak to Elaine if you're a new partner or perhaps while she gently grills you for a case study.

Maria Youens Maria Youens

Maria Youens

Project Manager

Maria has worked within property since the late 90's and has a vast array of experience in understanding agents. Well-known and respected in the sector, Maria is an asset to the team of project managers, helping clients get the best from Acaboom.

Tracy Welsh Tracy Welsh

Tracy Welsh

Admin Support

Tracy gets involved in many areas of Acaboom, supporting on contracts, with clients and ensuring that internal and external teams are supported, all with harmony.

Anel Pervan Anel Pervan

Anel Pervan

Support Analyst

Anel is our support superstar with a B.A. in Civil Engineering - and we have had brilliant feedback for Anel's quick thinking and smart responses to clients, helping them to get using Acaboom.

Chris Yates Chris Yates

Chris Yates

Senior Technical Support Specialist

Chris is the longest-standing team member and is the all-knowing oracle on everything product! Helping get Acaboom as it stands today, Chris is always thinking ahead on the best new features.

Alex Bufton Alex Bufton

Alex Bufton

Client Success Support

Alex is the queen of the mind map, creating amazing clarity to help agents find their unique proposition for our many clients and customers.

Ann Ford Ann Ford

Ann Ford

Head of Training

Our master trainer Ann Ford is well-known in property and is here to help clients get set up with Acaboom. Ann doesn't stop when you've onboarded though - every week she runs webinars for our clients to get tips and tricks to get the most of the product.

Anna Bojarowicz Anna Bojarowicz

Anna Bojarowicz

Project Manager

Anna is our yoga-loving superstar Project Manager who ensures everything runs smoothly with our clients. She is very, very conscientious and efficient and always gets projects done on time. She's also a journalist from a previous life and so is a big asset to the team.

Sarah Raatgever Sarah Raatgever

Sarah Raatgever

Account Manager

Sarah joined Acaboom from a strong administrative and client relationship background. Based in Durban, South Africa - famous for its beautiful beaches and balmy weather, there's a reason she's so jolly when helping our clients discover more ways to use Acaboom.

Linda Daniel Linda Daniel

Linda Daniel

Head of Projects

As head of projects, Linda manages multiple client projects and team members, ensuring every client gets the Acaboom VIP treatment.