How many times have you heard it?
“I’ll wait until the new year to get my house on the market.”
It can be hard to let clients know they could be missing a huge opportunity, so we’ve got five great reasons to get them to instruct in December.
1. Tell them about the portal traffic they could be getting!
The festive season is not a slowdown for the property market; it’s a golden opportunity. Rightmove’s 2021 data revealed a whopping 51 million visits between Christmas and New Year, a remarkable 23% increase from the previous year. By listing early, tell vendors they can position a property to stand out amidst the holiday buzz and capitalise on the heightened website traffic during this festive season, putting their property in the race and significantly increasing the chances of a swift and successful sale.
2. Let them know they can secure a great price
Most vendors need to be made aware of market fluctuations in January and February that can impact a property’s value. On average, property prices drop by 2% during these months due to heightened competition. They can seize the advantage by presenting a property in December, positioning it well ahead of the market surge. This proactive move enhances the likelihood of securing the best price for a property, ensuring they get a return on investment.
3. Remind them it’s a head start on their dream move!
Appeal to emotion by letting valuers know they are taking some stress off if they start listing a property in December. Remind them that the process takes approximately 12 weeks, and beginning in December means they could be sipping cocoa in a new home by the following spring.
4. Mention they will experience less competition
In December, there is a noticeable dip in the number of properties hitting the market. You can share details on this with a quick look at your reports. This means you can tell vendors the truth that there is a unique opportunity to sell a home quickly and at a favourable price. Talk about supply versus demand imbalance and how that makes a sellers’ market environment
5. Ensure they understand the kind of buyers they may attract
No vendor wants a headache that isn’t from too many Baileys and mince pies. So, remind them that working and listing during the festive season aligns with time off, leading to more severe and thoughtful decision-making. By listing a property before Christmas, they can attract motivated buyers who are not just browsing but are confident in their decisions. That means no time-wasters, ensuring that every inquiry counts.