There’s a growing number of software platforms offering something that looks, at first glance, a little like Acaboom.
A presentation. A proposal. A follow-up tool. Perhaps even a box headed “Reasons to instruct us”.
But providing somewhere to write your reasons to instruct isn’t the same as helping you identify what those reasons should be – and then communicating them persuasively enough to win the instruction.
That’s an important distinction.
Best in market, not everything in one place
The MD of one of the UK’s leading estate agency businesses said something to us recently that resonated.
When his business identifies an important problem, he doesn’t ask which of his existing suppliers happens to have a feature that might address it.
He looks for the best solution in the market.
He then expects those best-in-market technologies to work together.
It’s an approach that has helped him build an extremely successful agency business, and it raises an interesting question.
If winning market appraisals is one of the most commercially important things your agency does, why would you approach it any differently?
Giving you a box isn’t solving the problem
Imagine opening a piece of software and seeing:
“Why should a homeowner instruct you?”
Followed by an empty box.
You could type:
• Excellent local knowledge.
• Outstanding customer service.
• Professional photography.
• Experienced team.
• Extensive marketing.
Job done?
Not really.
Because the agent you’re competing against could probably type exactly the same five things.
The difficult part isn’t providing the box.
The difficult part is working out what should go in it.
That’s where Acaboom starts.
We sit down with an agency and understand the business. We identify what genuinely differentiates it. We challenge claims that sound like everybody else. We look for evidence that supports the strongest arguments.
Then professional copywriters and designers turn those points into a compelling story that a homeowner can quickly understand.
That’s very different from providing a field in a piece of software and asking the agent to fill it in.
What are you actually buying?
And that final line is where the difference becomes even greater.
The proposal is only the beginning
Getting your proposition right and presenting it brilliantly matters.
But what happens afterwards?
Historically, an agent could send the best proposal in the world and still have relatively little idea what happened next.
That’s changing too.
Acaboom’s Behaviour Intelligence continuously analyses homeowner engagement – what they’re looking at, when they return, how frequently they’re engaging and how their behaviour is changing.
It identifies homeowners who are Ready Now, Engaging, Cooling or Quiet, and gives the agent an AI-generated summary of what’s happening and why that opportunity deserves attention.
So Acaboom isn’t simply helping you communicate why somebody should instruct you.
It’s helping you understand when they’re becoming ready to do it.
If you’ve built a better agency, make sure people understand why
Leading agents invest heavily in becoming better than their competitors.
Better people. Better marketing. Better processes. Better results. Better service.
But none of that matters at a market appraisal if the homeowner doesn’t understand the difference.
And a box in a CRM asking you to type in your USPs isn’t going to solve that problem.
Acaboom was built specifically to do this.
It’s what we get out of bed to do every morning.
If winning the best instructions and defending the fee you’re worth matters to your business, choose the solution built specifically for the job.