If you’re an estate agent, it’s important to stay up-to-date with the latest trends in order to stay ahead of your competitors. In this blog post, we’ll discuss some of the most popular trends in the industry and how you can adopt them into your own business. Keep reading to learn more!
Another trend that is becoming increasingly popular is the use of personalised videos. A move on from “walkaround videos,” which involve walking around the property and recording what you see on your smartphone or tablet, this involves recording a short video of the valuer and their valuation, which can be sent to potential clients embedded into a custom presentation. By doing this, you’re able to give potential buyers a more personalised experience and increase the likelihood that they’ll want to instruct. With smartphones making videos accessible to all, there is a likelihood this will be common in the years to come for nearly all agents.
Virtual tours are another trend that is showing no signs of slowing down. The estate agency industry has been around for many years and it’s still evolving every day – so keep up with these trends to stay ahead! Add them to presentations and share them at the market appraisal, clients really do love them.
Use of drones
The use of drones is becoming more and more popular in the estate agency industry, as they provide a unique perspective that can be very appealing to potential buyers. Creating high-quality property videos is always a challenge but once you’ve found what works, we say, put them everywhere! A great video on a pre-appointment presentation or a showcase video at the appraisal creates a really memorable moment.
ESignatures are another trend that is quickly gaining popularity in the estate agent industry. They provide a fast and convenient way for customers to sign contracts, and they can be very helpful when it comes to managing transactions. If you’re not yet using Esignatures in your business, we highly recommend considering them- and we have included our own tool AcaSign within Acaboom!
Social media communities
Another estate agency technology trend is using social media to reach out to potential buyers. This can be a great way to connect with potential clients and create a connection that can lead to future business. By creating social media profiles for your estate agency and sharing high-quality content, you can help attract new customers and build relationships with them. We always suggest showcasing a really vibrant community within your presentations.
The modern automated market update report
One of the most popular trends in estate agents is using technology to improve the customer experience. Sending automated emails to customers who have shown interest in a particular property is one trend that will continue to be enhanced and for good reason. Market update reports are of eternal interest to clients! We all want to see what the neighbours are up to! The open rates of these that we get (and our 1% unsubscribe rate) is a sure sign that this is an effective tool for communicating with clients long term.
Estate agents are also taking advantage of virtual reality to help customers visualise their dream home. This is a great way for estate agents to show off properties and it can also be used in conjunction with social media marketing campaigns. It’s in its infancy for many, but one to watch.
We hope this blog post has been helpful! If you want to stay on top of the latest trends in estate agency, get a demonstration of Acaboom!