Agency tips

Estate Agents: Get the most out of your market appraisal

• By on February 15th, 2022 •

If you’re an estate agent, then you know how important it is to get the most out of your market appraisals. This blog post will discuss some tips that will help you do just that!

First, it’s important to have a good understanding of the market and to convey that in a way that fills the client with confidence. What are the current prices for similar properties? What features are popular in your area? What about council tax areas, what are other properties going for – do you know rebuild costs or the price per sq ft? Knowing this information will help you price your property correctly but also dazzles the client.

Agents often use printed comparables to accompany them at the meeting, but can you go further?

A blend of personalised property data, comparable market data with interactive visuals and a valuation report will impress your customer and the main aim of this is to strategically position yourself as the expert in the room, providing extra value that no one else can provide.

In order to do this, you need a tool that provides all of these elements on demand from anywhere at any time. Acaboom is a natural choice – offering the ability to serve up data from your tablet, without Wi-Fi.

Second, be prepared to answer questions from potential clients. They’ll want to know why their property is valued higher or lower than they had in their mind. Again, this is agent knowledge and you will know the reasons – but how can you best convey that to clients?

One way to do this is by using interactive data visualisations that allow you to drill down into specific areas. This will help buyers understand where you make your valuation from and can be used as a selling point as to why you are the best agent for the job.

In today’s market, it’s more important than ever to be able to show the client that you are an expert in your field – and what better way to do this than with market data that’s easy to understand. Acaboom offers all of the features you need to make sure that your appraisals leave a lasting impression.

Finally, showcase your great reputation. One untapped way of doing this is with videos. Video testimonials have become increasingly popular in recent years as agents seek to differentiate themselves from the competition. It’s an easy way for them to show off their personal touch and how they can make a difference when selling your home.

Video testimonials are powerful marketing tools that help inspire confidence in prospective clients, so why not use this method at market appraisals too?

It’s actually the method that is memorable, so even if you don’t have any reviews to use, you can show your MD, your agency ‘in action’ or how you’ve marketed other properties.

Videos are remembered, they’re shareable and they help you to stand out from the competition.

Make sure that you have all of the right tools at your disposal to make the most of your market appraisals – with Acaboom, you’ll be able to dazzle clients with interactive data visualisations that show off your expertise like never before!

Arrange a demo of Acaboom today.