Agency tips

Home Sellers Turn to Desktop for Decision Making, Study Finds

• By admin-account on June 6th, 2018 •

Home sellers still prefer to use a desktop computer to make key decisions about selling their property, a new study has found.

Acaboom has analysed over 2,300 of their custom-made valuation presentations that had been sent out to individual clients of estate agencies. We found that desktop users not only accounted for close to half of all views (49%) but also spent twice as long reading the presentation in comparison with mobile and tablet viewers.

Theses findings back up an overall trend of consumers continuing to show a preference for using a desktop computer when it comes to making important financial decisions. A recent report by Hitwise showed how 61% of internet users still use their desktop when it comes to online banking. That’s despite 63% of overall web traffic now originating from mobile phones.

Online portals, such as Rightmove and Zoopla, have reported a dramatic rise in the number of users searching for properties using a mobile phone or tablet in recent years.

Acaboom’s data suggests, however, that when it comes to choosing which estate agency to instruct at least, users turn to a desktop screen to help make their final decision. Our study also revealed that 53% of users viewed their presentation multiple times, and some 26% more than three time. The average time a user viewed their presentation on a desktop was over four minutes long.

One other possible explanation for the preference of desktop computers amongst home sellers could be down to their larger screen size in comparison with smartphones and tablets. Choosing which agent to instruct to sell or rent a home often involves more than one party (and only one may have been present for at the market appraisal), and with a desktop computer, it’s likely that two or more people could view the agent’s presentation and better assess their key selling messages before making a final decision together.

Acaboom’s presentations, designed to help agents convert valuations into instructions, come with inbuilt analytics software which track which slides of the presentation are being viewed, for how long, and on what device.

In addition, alerts are provided each time a client views their presentation, so helping valuers time their follow-up calls at the very best moment to win the instruction.