When it comes to sales, we all want to be the person that was unforgettable – but how much do clients remember?
- A study in 2015 found that the average attention span has fallen from 12 seconds in 2000, to just 8 seconds.
- Short-term memory can only manage around four elements at a time
- According to a 3M study, we forget 40% of what we learn within the first hour and 50% within 24 hours unless we revise
This means that we need to work even harder to be remembered and stand out. Here are a few things you can do to ensure that you are remembered long after the appointment.
Use video to get better recall after the market appraisal
Only 7% of communication is based on the words we use. The rest comprises body language (55%) and tone of voice (38%). On top of this, it takes just four minutes to decide whether or not you like someone, and people who smile are perceived as more trustworthy, reliable and competent.
Knowing all this and not doing video to introduce yourself puts you at a strong disadvantage.
A personal video introduction is a great way to show off your personality and get people to like you before they’ve even met you. It’s an opportunity to build rapport, establish trust and let them know that you’re just like them – a real person!
Plus, it’s a great icebreaker. You can use video in sales emails, on social media and in your Acaboom pre-appointment presentations.
Why use video?
- We can process images 60,000 times faster than text.
- We read at 250 words per minute but can listen at up to 400 words per minute.
- We are more likely to remember information paired with an image.
- A study of images shows that memory is impacted by image size and learners remember large visuals 1.5 times better than smaller images. Video is certainly within this category.
Vibrant presentations can make your content 39% more memorable
How you present to a client matters—findings reveal that adding colour can increase readership rates and help retain information. If you want clients to engage with content and retain more information and remember what you said – make it vibrant.
‘Active learning’ through interactive presentations can boost memory
According to a 2022 study information that is delivered through hands on activities can result in greater knowledge retention, as active learners retained 93.5% of previously learned information compared to only 79% for passive learners after one month. While this is an educational study, the same stands for market appraisals. Let them take charge of browsing and scrolling and they become an active participant, rather than a passive viewer.
Whether you’re using video, visuals or just your words, remember to focus on being clear, concise and interesting. It all starts with a great Acaboom template!