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Opinion: Why estate agents should use market appraisal presentations

• By acaboom-admin on March 27th, 2023 •

Helping buyers and sellers navigate the property market is not for the feint-hearted. You need an in-depth understanding of the market and be able to value properties accurately, and one of the most effective tools for showing your capacities is using a presentation during the market appraisal. However, some estate agents may be reluctant to use this tool.

In this article, we will explore the reasons why estate agents might not want to use a presentation at market appraisal and why they may want to reconsider.

Reasons estate agents might not want to use a presentation at market appraisal

  1. Lack of knowledge or experience with technology

One reason estate agents might be reluctant to use a presentation at market appraisal is a lack of knowledge or experience with technology. Some agents may be uncomfortable with technology, and they may not feel confident using presentation software or other digital tools. This lack of familiarity may make them hesitant to incorporate presentations into their workflow. Even the savviest people can feel overwhelmed by technology.

  1. Concerns about time and cost

Another reason estate agents might be reluctant to use a presentation at market appraisal is concerns about time and cost. Creating a presentation takes time and effort, and some agents may feel that they do not have the resources to devote to this task. Additionally, some agents may be concerned about the cost of creating a presentation, particularly if they have to outsource the work to a professional business.

  1. Fear of losing control

Some estate agents may be hesitant to use a presentation at market appraisal because they fear losing control of the process. They may feel that a presentation is a scripted and formulaic approach that does not allow for flexibility or personalised communication with the client. They may also worry that the presentation will make them appear less knowledgeable or professional.

Why estate agents should use a presentation at market appraisal

  1. Professionalism and credibility

Using a presentation at market appraisal can help estate agents present themselves as professional and credible. A well-designed presentation can showcase an agent’s expertise and knowledge of the local market, making them a more attractive choice for potential clients. Additionally, a presentation can help establish the agent’s credibility by providing data and evidence to support their valuation.

  1. Improved communication

A presentation can help estate agents communicate more effectively with clients. Rather than relying solely on verbal explanations, agents can use visual aids to help clients better understand the valuation process and the factors that go into determining a property’s value. A presentation can also help agents convey complex information in a way that is easy to understand and remember.

  1. Increased efficiency

Using a presentation at market appraisal can increase efficiency and save time. Rather than spending time explaining the same information to each client individually, agents can use a presentation to provide a standardised overview of the market and the factors that affect property values. This can help streamline the valuation process and allow agents to focus on more specific client needs and questions.

  1. Competitive advantage

In a competitive market, estate agents need every advantage they can get. Using a presentation at market appraisal can help agents stand out from the competition by demonstrating their professionalism, knowledge, and expertise. A well-designed presentation can also help agents differentiate themselves from other agents who may rely solely on verbal explanations or basic data to support their valuations.

Conclusion

While some estate agents may be hesitant to use a presentation at market appraisal, the benefits of doing so are clear. Presentations can help agents present themselves as professional and credible, improve communication with clients, increase efficiency, and provide a competitive advantage. To be successful in today’s property market, agents need to embrace new tools and technologies, including presentations. By doing so, they can better serve their clients and establish themselves as leaders in the industry.

If you’re interested in getting a presentation which is perfect for use at the market appraisal, that is also:

  • Easy to use – even if you don’t like technology
  • That is great value and represents a tiny investment on a ‘cost per use’ basis
  • That can be used by all your valuers, with the ability to add or remove slides
  • That is created for you, allowing you to spend time on the tasks of the business….

Talk to us!