Agency tips

Tips to Becoming More Memorable at the Market Appraisal

• By on February 15th, 2022 •

There’s a lot of competition in the estate agent market. You need to do everything you can to make sure your clients remember you – and one way to do that is by being more memorable at the market appraisal. In this blog post, we’ll give you some tips on how to achieve that.

Be prepared

One of the best ways to make a good impression on your clients is by being prepared. Make sure you know all about their property and have done your research before the market appraisal. That way, you’ll be able to answer any questions they have and give them accurate information. As well as property information, run a social media check and see if there’s anything you can use to personalize the meeting, like shared interests.

Share similar properties in a memorable way 

Floorplans , pictures, and details are all well and good when printed, but sometimes it’s helpful to share similar properties with your clients in a more visual way. We recommend using a digital device like a tablet to allow the client to be more interactive and get involved in the process. This will give them a better idea of what their property could be worth and how it compares to others on the market. It also helps to build trust in your future valuation!

Be enthusiastic

It’s essential that you come across as enthusiastic about the property market and their property. Showing that you have prepared some data on their property and the market in their area will give them confidence that you know what you’re doing.

Asking questions is a great way to show your clients that you are interested in them. It shows that they matter and can help build trust between you and your client – which is important.

Shoot personalised video as soon as you leave

One of the best ways to make sure your clients remember you is by shooting a personalised video as soon as you leave their property. This doesn’t have to be anything fancy – just a quick message thanking them for their time and letting them know that you’ll be in touch with the valuation very soon. Not only will this make them feel appreciated but it really stands out. With Acaboom, these can be sent instantly.

Follow up when you say you will

Following up when you say you will is another important way to show your clients that you’re reliable. If you said you would send a video, send them the valuation or follow up on any other promises made during the market appraisal, make sure you do it. This goes a long way in building trust and can really help to set you apart. You would be surprised how many agents don’t do this!

Be contactable

Make sure you have a contactable phone number and email address that your clients can use if they have any questions after the market appraisal. It’s always helpful to provide an interim point of contact in case there are any delays with getting back to them.

We hope these tips help you to be more memorable at the next market appraisal! If you’re ready to have all the tools to do it for yourself – get a demo of Acaboom!