Behaviour Intelligence — Acaboom
New Behaviour Intelligence

Know who's ready to instruct after every market appraisal.

After every appraisal, homeowners compare agents, revisit proposals and weigh up their options. Behaviour Intelligence reveals what's happening, what it means, and when your team should act.

Built on millions of real homeowner interactions — and smarter every day through continuous AI analysis.
Proposal opens & time spent
Repeat visits time between returns
£ Pricing & fees viewed what they compare
AI Concierge questions what's on their mind
Device & timing when they engage
…and hundreds more signals
Behaviour
Intelligence
AI reading millions of homeowner interactions
READY TO INSTRUCT
Ann Rice · likely comparing value, not just price.
Confidence High
What it means

Strong interest in your fees, marketing and comparables, with a return visit after 4 days — she's shortlisting and close to a decision.

Recommended action
Follow up with proof, not promises.
Send recent examples of similar homes you've sold, and show how your marketing has helped clients achieve stronger sale prices.
Be ready to talk about
  • ✓ Your marketing & exposure
  • ✓ How your fee delivers better results
  • ✓ Your local track record

Know who's ready to instruct — before your competitors.

After every market appraisal, homeowners quietly compare agents, revisit proposals and ask questions. Behaviour Intelligence reveals their intent before the decision is made.

Proposal viewed
First visit
£
Viewed fees
4m 12s
Returned after 3 days
Came back
Asked AI about fees
via AI Concierge
Intent rising
Signals combine
Call today
Act now

Stop guessing. Start knowing.

Who to prioritise

Know which homeowners are most likely to instruct today — not who happens to be next on the list.

When to act

See the moment interest becomes genuine intent, so you reach out while the decision is still being made.

What to say

Understand what's concerning each homeowner before you pick up the phone — so every call lands.

See the decision as it forms.

Every interaction becomes another piece of the picture. Behaviour Intelligence reads hundreds of behavioural signals together, separating genuine buying intent from casual interest.

See behaviour, not guesswork

Know who opened your proposal, when they returned, what they viewed and where they spent their time.

Read what behaviour really means

AI analyses every interaction to understand homeowner intent — not just report activity.

Know exactly when to act

Get live alerts when intent increases, so your team reaches out while decisions are still being made.

Know what to say

See what each homeowner has been focusing on, questioning and comparing — before every conversation.

From signals to intent

See where every homeowner is in their decision journey.

Every homeowner moves towards a decision differently. Some compare fees, some revisit your proposal several times, others engage with your marketing or return days later.

Behaviour Intelligence continuously analyses these behaviours to show who's moving closer to instructing, who's cooling, and where your team's attention will have the greatest impact.

Homeowner decision journey Live
Early interest Comparing Evaluating fees High intent Ready
23 West Rd
Ready to instruct
7 Lyme Ave
High intent
1a New Rd
Comparing
7 Woodside
Cooling
Every question counts

Every question reveals intent.

When homeowners ask AI Concierge about fees, marketing, contracts or strategy, Behaviour Intelligence captures those conversations as behavioural signals. Your team doesn't just know a homeowner is engaged — they know what's on their mind.

  • ✓ Questions become intent signals
  • ✓ See concerns forming in real time
  • ✓ Know what to discuss before you call
AI Concierge Captured as a behavioural signal
Your fee seems higher than another agent — why should I choose you?
Our fee reflects the results we achieve. Would you like to see how we consistently secure stronger sale prices and attract more buyers?
Show me how you achieve higher results.
We combine strong local expertise with modern, data-led marketing to generate more interest and more competition — and that competition is what pushes prices up. Would you like to see the specific marketing approach we'd use for your home?
Yes please.
Ask a question…

Behaviour Intelligence gets smarter every day.

Every day, AI analyses millions of homeowner interactions and outcomes. As new signals are discovered and more instructions are won, it continuously sharpens its understanding of intent — the more it learns, the more valuable it becomes.

Built on evidence. Not assumptions.

Behaviour Intelligence isn't based on theory. It's built on millions of real homeowner interactions — and continually refined through AI analysis.

0 %
more likely to instruct after viewing a proposal twice
Nearly 0 ×
instruction likelihood with three or more proposal views
Millions
of real interactions analysed — and growing every day

Capture. Understand. Act.

1

Capture behaviour

Every interaction before, during and after the appraisal becomes behavioural intelligence.

2

Understand intent

AI continuously analyses hundreds of behavioural signals to understand who's moving closer to instructing.

3

Act with confidence

Know who to prioritise, when to contact them and exactly what to discuss.

Know who's ready to instruct — today.

See Behaviour Intelligence identify homeowner intent, prioritise your follow-ups and help your team have better conversations that win more instructions.

No commitment. Just a better way to win more instructions.

Book your demo

Pick a time that suits you and see it on real homeowner behaviour.