The Market Update Report (MUR), available with every client presentation, includes price/status changes to comparable properties used in a presentation, along with any new similar properties that have subsequently come to market.
A MUR has always been every valuers’ best friend when looking to make prospective client follow-up calls. Why you ask? Because the data within the MUR enables a call to be “I’m calling to update you on some changes that directly affect what we spoke about the other day…” rather than “Have you thought any more about coming on the market with me?”.
We recently introduced the option to automatically send MUR’s to prospective vendors and landlords after the market appraisal. Naturally, it’s great for our clients to be sending out reports containing their branding and really useful vendor/landlord information.
The default account setting is to send a report once a week for four weeks, but vendor/landlord feedback has been so good that many of our clients are extending the frequency to 3, 6, or even 12 months.
In you are a client reading this and wish to make such a change too, visit your My Account page > Preferences > Market Update Report to make your changes.
Of course, recipients of a report can opt out at any time, and Acaboom users can change the frequency/turn off sends for each vendor/landlord individually.