A new intelligence layer in Acaboom that turns over a decade of real homeowner behaviour into follow-up you can act on with confidence.
Most homeowners don’t decide during the valuation appointment. They invite two or three agents, and once those appointments are over, the real decision begins comparing proposals, weighing up fees, rereading the valuation and looking for reassurance. That’s the window where instructions are won and lost, and until now it’s been almost impossible to see.
Today, that changes.
Acaboom is launching Behaviour Intelligence: a new intelligence layer that helps estate agents understand homeowner intent before making the next call. It reveals who is showing the strongest buying signals, when follow-up should become the priority and how to prepare for the conversations that are most likely to influence the decision.
The problem was never the data
Agents have been sitting on the answer for years.
For more than ten years, Acaboom has captured behavioural signals throughout the valuation journey. Proposal views. Repeat visits. Pre-appointment engagement. Time spent viewing. High-intent actions. Those signals have already helped demonstrate which behaviours correlate with winning more instructions.
Behaviour Intelligence builds on that proven foundation with an even richer layer of behavioural insight. Individual slide engagement, AI Proposal Concierge conversations, Market Insight engagement, engagement patterns and many more signals now combine to create a far deeper understanding of homeowner intent than has ever been possible before.
The challenge was never collecting the data. It was understanding what it actually meant.
From reporting to intelligence
Instead of reporting what happened, Behaviour Intelligence explains what it means.
Most agents already know that a proposal viewed several times is a positive sign. Acaboom’s own research has consistently shown that homeowners who engage more with proposals are significantly more likely to instruct.
But that’s only the starting point.
Is three views in a single evening more significant than three views spread across four days? Does repeatedly returning to the Fees section suggest something different from revisiting Marketing? Does asking the AI Proposal Concierge about sole agency reveal more than another proposal view?
Until now, those questions couldn’t be answered.
Behaviour Intelligence combines over a decade of behavioural evidence with AI analysis of millions of homeowner interactions to understand what those patterns are really telling you. It analyses not just proposal views, but behaviour across the entire homeowner decision journey, including repeat visits, individual slide engagement, AI Proposal Concierge conversations, Market Insight engagement and many other behavioural signals.
That’s a completely different level of insight.
It’s the difference between making another “just checking in” call and speaking to a homeowner already prepared for the questions, concerns and objections that their behaviour suggests are most likely to matter.
Behaviour Intelligence surfaces three things that have traditionally relied on instinct:
• Who is genuinely moving. Not who seemed warmest in the room, but who is behaving like someone preparing to instruct, ranked by evidence.
• When to act. The moment engagement spikes is often the moment to follow up, not days later when the diary allows.
• How to prepare. The questions asked, pages revisited and content engaged with help agents anticipate likely concerns and go into every conversation ready with the answers that matter most.
Built on more than a decade of homeowner behaviour
Behaviour Intelligence is built on more than a decade of real homeowner engagement data. Over that time, Acaboom has learnt which behaviours genuinely correlate with winning instructions.
Today, that proven foundation has been expanded with a new generation of behavioural signals, creating one of the richest behavioural datasets available across the estate agency valuation journey. Every proposal viewed, every return visit, every AI conversation and every new interaction helps make the intelligence even stronger.
It’s worth being clear about what this isn’t.
Behaviour Intelligence doesn’t profile people or predict personalities. It interprets behaviour and gives agents evidence-based reasons to act. It marks the end of “gut feel” as a follow-up strategy and the beginning of evidence-led decisions.
The next generation of follow-up
Behaviour Intelligence isn’t another dashboard or report.
It’s a new intelligence layer that transforms homeowner behaviour into practical guidance.
Instead of simply showing what happened, it helps agents understand what it means, what action to take next and how to prepare before they pick up the phone.
Because behaviour is only valuable if you act on it.
Book a demo and we’ll show you the homeowner decision journey your agency is currently not seeing.