Whitepaper: Developing a nurturing mindset

• By acaboom-admin on June 7th, 2024 •

Where do you focus most of your attention during the whole market appraisal process? When the appointment is booked? Dazzling at the door?  Most salespeople love the ‘thrill of the chase.’ But the sales don’t stop at the appointment. In fact, at the appraisal, the journey is only at its halfway point. 

Only 7% convert on the day or at the appointment, so what’s happening to 93% of your leads? 

Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. That’s a huge market opportunity. 

Nurturing isn’t just a people process in the estate agency world. It’s all around us. 

  • Nurtured leads make 47% larger purchases than non-nurtured leads
  • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads

In marketing, nurturing is just as important as attracting the lead. 

While other agents squabble for leads and fresh people to add to their pipeline, consider the rich database you already have. What treasures are in it? 

“We say, start with the end in mind. Enter every market appraisal with a focus on lead nurturing, not solely on winning then and there.” – Suzanna Mavity, Sales Director, Acaboom 

Download Developing A Nurturing Mindset