Valuer videos are a great way to stand out from other agents and are a simple and effective way to offer something memorable to your clients.
By sending a meet the valuer video before a market appraisal, you have. a great way to connect with the homeowner.
We have covered what to say and some examples – but are there any extra tips for filming?
Be Authentic and Genuine
When creating pre-market appraisal videos, be authentic and genuine in your presentation. Speak confidently and naturally – as if in person. While you may just be introducing yourself, you are also subtly showcasing your expertise and knowledge.
“Hi, I’m Joe and I’ve been a valuer with agency X for 12 years. I can’t wait to see your property soon!”
Authenticity helps build trust with potential clients, who are more likely to choose you for their appraisal needs if they feel a personal connection with you and trust in your skills.
Plan Your Content
Before recording your pre-market appraisal video, outline the key points you want to cover about your agency and how you will introduce yourself. Do you have a number or email memorised for them to reach you if they have questions?
Will you simply say hello, or tell them the plan for the appraisal?
Having a clear plan will ensure your video is focused and informative and far easier to film.
Pay Attention to Video Quality
A great video doesn’t have to be studio lit. Shooting from a smartphone can feel organic and natural and the quality of modern devices makes this a great option if you are on a budget – but you may want to invest in a smartphone tripod. If you have more budget, a high-definition camera or an external microphone, to ensure clear visuals and sound is a good choice, or speak to a video provider. We recommend our partner, PVS Media.
Keep it Concise and Engaging
Pre-market appraisal videos should be concise and to the point. Avoid unnecessary tangents and keep the video focused on what to expect, your agency USPs or more about you as a valuer.
Expect to edit!
Editing out any long pauses will help maintain a viewer’s interest and make it slicker – we all say ‘uh’ and ‘erm’. If you notice you’ve gone off track, don’t stop recording – just start talking again from the beginning of your script and then edit the finished video. If you are doing it yourself, you can do this from your phone. (Open the Photos app and tap the video that you want to edit. Tap Edit. Move the sliders on both sides of the video timeline to change the start and stop times. To preview your trimmed video, tap the play button. Tap Done, then tap Save Video or Save Video as New Clip.)
Remember, the goal of your pre-market appraisal videos is to showcase your expertise and establish yourself as a trusted authority in the property market, and you can do this simply by being yourself!